Dr. Adams consults with both early stage start-ups looking to develop their first offering and major global 100 firms looking to expand their product and service revenues through new products, services, or commercialization of their technologies. He also designs and teaches executive education programs for corporate clients and government agencies.
Past and present clients include: Apple, AT&T, Oracle, Coca Cola, Pfizer, Cisco, Bristol-Myers Squibb, Core Logic, The State of Texas, Symantec, Exxon Mobil, Halliburton, The Home Depot, Intertek, Alcon, Huntsman, BMC Software, Core Logic, Corfo, Gemalto, Center Point Energy, Pervasive, and The White House.
In conjunction with Jon Brumley Texas Venture Labs, of which he is director, Dr. Adams also teaches several executive education courses on entrepreneurship at the University of Texas at Austin McCombs School of Business. Current courses include:
MARKET VALIDATION Only 35 percent of new products launched by established companies succeed in the market. That figure drops to 10 percent when you move to the startup world. If you look at the United States economy alone, this translates into a $260 billion dollar annual loss around new product failures. Discover the strategy and tactics of conducting Market Validation and leave with a completed plan to conduct this process and avoid these common pitfalls of launching a new product. This two-day class covers the strategy and tactics of Market Validation using a three-step process outlined in the book If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity (Wiley, 2010) by Dr. Rob Adams. Learn more about this course and register here.
STRATEGIC MANAGEMENT Develop the skills and strategies to make strategic decisions and execute with confidence company-wide. Establish a solid foundation in managing strategically by reviewing current industry, corporate, divisional and product strategy frameworks. Apply these techniques through a series of in class simulations, case studies and current scenarios. Gain an in-depth knowledge of contemporary strategic frameworks and tools along with the skill to apply them immediately in your current work environment. Learn more about this course and register here.
Visit the McCombs School of Business website to explore all the Executive Education course options, available for both corporate teams and individuals.